Phone Number Registration
Ensuring your text messages reach their intended recipients.
Overview
10DLC (which stands for "10 digit long code") numbers, which are "normal" phone number that use a local area code.
Toll Free phone numbers that usually start with 833 or 844.
Short-Code, for five-digit phone numbers, like 54321.
At Daisychain, we let our customers select 10DLC or toll-free numbers — and we handle registration on behalf of our customers.
Comparing Phone Number Types
When selecting a phone number for messaging, it’s important to consider your use case, audience size, and compliance requirements. Below is a breakdown of the available number types and their key characteristics.
Number Type
Best For
Pros
Cons
Toll-Free
Low-to-medium medium volume messaging
Solid deliverability, faster approvals, easier registration
Slower throughput at the highest volumes
Local 10DLC
Local outreach
Great deliverability and fast throughput if you have a high "trust score"
Difficult, slow registration that usually requires changes to website and privacy policy
Short Code
High-volume campaigns, urgent alerts
Fastest throughput, highest deliverability
Short-code leasing fee, long registration process. Only makes sense with a large list of opted-in supporters.
Toll Free Registration Requirements
Toll-free registrations typically take an average of three business days to be approved, and generally the only requirements are having an organization with a basic website and primary contact info.
10DLC Registrations
10DLC registrations typically take an average of five business days to be approved, assuming all items in the checklist below have been accurately completed before registration.
In order to register your organization or campaign to send text messages, you'll want to make sure to have the following:
Sign-Up Form Requirements (10DLC)
When registering your 10DLC phone number, you'll be asked to submit a URL of a website that contains a sign-up form where people can opt-in to receive mobile messages. To ensure your registration is approved, please make sure your form includes the following three elements:
a non-required field for collecting mobile phone numbers
an unticked checkbox to opt-in to receive text message
disclaimer language modeled after the language below By submitting this form and signing up for text messages, you consent to receive informational and engagement messages from [Organization Name] at the number provided, which may include updates, event reminders, and opportunities to take action. Message and data rates may apply. Message frequency varies. Unsubscribe at any time by replying STOP. Reply HELP for help. Privacy Policy [link] & Terms [link].
Here's an example:
Privacy Policy Info (10DLC)
When registering a 10DLC phone number, a compliant privacy policy must be easily found on your organization's website, with a clear link to this privacy policy in your website's footer. An example complete privacy policy can be found here.
Ensure your policy explicitly states non-sharing of personal data with third parties without consent, except under legal obligations, and provides clear opt-out instructions for communications, especially text messages. It's crucial to avoid language that implies sharing private data for marketing purposes.
Carefully review sections on information sharing to eliminate any inconsistencies or mentions of data sharing that could lead to use case rejection.
A sample statement for your policy could be:
Information Sharing and SMS Communication [Your organization/campaign] upholds stringent privacy standards, guaranteeing that the personal information of our users and members remains confidential. We do not sell, rent out, disclose, or exchange this information with any third parties unless explicitly authorized by the user or required by law. This includes text messaging originator opt-in data and consent.
However, we may share information (1) with vendors, consultants, and other service providers who need access to carry out work on our behalf (and who will not use such information for their own purposes), and (2) if we believe disclosure is required by any applicable law, rule, or regulation or to comply with law enforcement or legal process.
To opt out of SMS messages at any time, simply reply STOP to any of our text messages. You can also opt back in by texting START to the same number.
Terms of Use Info (10DLC)
When registering a 10DLC phone number, you must have compliant Mobile Terms of Use — either as a dedicated page on your website linked in your website's footer, or as a dedicated section of your Privacy Policy. Your Mobile Terms of Use must contain a section that mirrors the text on the opt-in disclaimer. Here's an example:
Mobile Terms of Use
By signing up for text message alerts, you consent to receive informational and engagement messages from [Organization Name] at the number provided, which may include updates, event reminders, and opportunities to take action. Message and data rates may apply. Message frequency varies. Unsubscribe at any time by replying STOP. Reply HELP for help.
Last updated