Anonymized Data Co-Op

You can easily add people to your Daisychain through CSV uploads.

This feature helps customers identify the people in your Daisychain account who have clicked on links in campaigns sent from other Daisychain accounts. This helps customers target and reactivate your list more effectively. For example, you could use this feature to send a text campaign to people on your list who recently clicked on links in campaigns from other organizations participating in the Anonymized Data Co-Op. Data Co-Op participants can expect higher action rates and return on investment for your messages if they use the shared co-op activity data while creating audiences for your campaigns.

All matches are anonymous and limited to people already in your account. No contact information will be shared from your account to others, and vice versa.

This feature does not share contact information like phone numbers or email addresses for people who are not yet in your account. Activity data like link clicks or donations is only visible across accounts for supporters whose phone numbers match people within your account.

If a specific phone number associated with a person has clicked a link or made a donation that information is available for targeting purposese to other participants in the co-op.

We recommend reviewing your organization's privacy policy before opting into the co-op and reviewing this feature with your legal team before enabling it.