Anonymized Data Co-Op
Use shared, anonymous engagement data to better target and reactivate your supporters.
About the Co-Op
Daisychain's Anonymized Data Co-Op helps you identify people already in your Daisychain account who have recently engaged —such as clicking links or making donations — in campaigns run by other Daisychain accounts. By tapping into this shared, anonymized activity data, you can better target and reactivate your list with higher confidence and stronger results.
For example, you might send a text campaign to people on your list who recently clicked links in campaigns from other organizations participating in the Anonymized Data Co-Op. Participants typically see higher action rates and return on investment by using this data when building audiences.
All data sharing is fully anonymous and limited to people already in your account. No contact information — like phone numbers or email addresses — is ever shared with or received from other organizations. Activity data is only visible if a phone number in your account matches one in the co-op who took action.
We recommend reviewing your organization’s privacy policy and consulting with legal counsel before enabling this feature.
How to Join the Co-Op
To join the Anonymized Data Co-Op, go to Settings > Account. Then, click the settings tab and switch the toggle to opt-in.
How to Use Co-Op Data
Go to the People section
Select Filters > Activity > SMS Link Clicked Accross Accounts.
This simple filter will show you people in your account who have clicked links in other Daisychain accounts that are participating in the Co-Op.
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